Our National Nawty List Campaign

We Delivered 100 Nawty Water custom 6 Pack boxes Across South Africa and We Are Still Pinching Ourselves.

Campaign Recap | Nawty Water

Where it all started

We wanted to do something that felt genuine. No big agency brief, no massive production. Just us, sitting around a table, asking how we could put Nawty Water into people’s hands in a way that actually meant something.

We landed on handwritten notes and personal delivery. Simple as that. Every single package was handed over by someone from our team, with a note written just for the person receiving it.

What happened next blew us away

Honestly, we weren’t sure what to expect. We hoped people would enjoy it. What we didn’t anticipate was just how generously everyone responded.

Creators, communities, people we had never even crossed paths with before, all choosing to share their experience with Nawty Water. Watching that unfold was something we will not forget in a hurry. It genuinely moved us to see people taking time out of their day to create content around something we built.

Thank you, South Africa

We are a small team with a big love for what we do, and campaigns like this remind us why we started. The fact that people across South Africa received our little 4 pack and chose to share it with their audiences means more to us than we can properly put into words.

Every post, every story, every comment was a reminder that when you show up with intention, people notice. And we are so grateful that they did.

What this meant for us

This campaign cost us more time than money, and we would do it all over again in a heartbeat. Getting to hand something you’ve poured yourself into directly to another person, and then watching them share it with the world, is a privilege we do not take lightly.

To everyone who posted, shared, and showed up for Nawty Water during this campaign, thank you. You are the reason we keep going.

Here’s to many more moments like this. We’re just getting started.